Social Ads
Baby Formula Campaign
Baby Formula Campaign
'It Matters' Hello Baby Fridge Filter Baby Formula Ads
With the ‘It Matters’ fridge water filter being the top-of-the-line option in terms of filtration level, we ran ads aimed at new parents: make sure the water used in your baby’s formula is clean.
Fridge Filter Ads
A collection of both air and fridge filter ads, eye-catching and colorful to stand out amongst the competition. Using different approaches, the ads leaned into the educational side (coconut fibers as a filtration medium), or played up the dual product pairing as a way to encourage customers to subscribe to both product offerings.
Long Live The Home Campaign
This campaign was a colorful and witty approach to celebrating everything you love about your home, with the help of a filter subscription.
Credit: Copywriting by Karen McKinley