Chloë Holzapfel
Graphic Designer | Director & Senior Level
CONTACT
631-357-2514
c.holzapfel11@gmail.com
chloeholzapfel.com
EXPERIENCE
Design Director
FilterEasy (formerly Second Nature) | 2023-2024
• Established e-commerce D2C company’s new brand from the ground up including photography style, website design, and brand guidelines
• Improved landing pages and checkout funnel designs by reducing traffic dropoffs and increasing conversions using A/B test data
• Worked closely with the Director of D2C Marketing to develop creative briefs and advertising strategies, implementing them across various touchpoints
• Created evolutionary assets to support lifecycle marketing efforts and increase brand awareness
• Collaborated with Product Manager and Digital Commerce partner in Figma to design and develop new responsive website
• Organized photoshoot from start to finish: budget management, photographer sourcing, timeline, product acquirement, model selection and direction, and final deliverables
Lead Designer
Second Nature | 2016-2023
• Developed corporate rebrand; partnered with copywriter to develop new brand direction
• Managed multi-layered projects across departments
• Emphasis on direct response social & web ads; created D2C & B2B ads, customer retention and prospect emails
• Oversaw contract designer work and timelines
• Established and managed vendor relationships
Web/Graphic Designer
Performance Bicycle | 2012-2016
• Designed digital ads that increased monthly web sales and click rates over prior designs
• Worked on both the print and web teams, creating large-scale retail signage, catalogs, emails and web pages
• Directed apparel photography on models
Brand Graphic Designer
Cleaner’s Supply Inc. | 2008-2011
• Created and prepared images for print and web, including logos, flyers, emails, trade show booths, and packaging
PROFESSIONAL
• Corporate Branding
• Direct Response
• Direct to Consumer
• Business to Business
• Photography Style / Direction
• Email Design
• Website Design
• Social Media Ad Campaigns
• Packaging Design
• Store Signage
• Product Photography Direction
• Trade Show Booth Design
PERSONAL
• Collaborative & Communicative
• Creative Thinker and Problem Solver
• Self motivated
• Leadership Skills
• Vendor + Partner Relationships
• Time Management
• File + Project Management
• Not afraid to ask questions
SOFTWARE
• Illustrator
• Photoshop
• Figma
• XD
• InDesign
• After Effects
• Zaius
EDUCATION
• B.A. Arts | Graphic Design
• Binghamton University, NY
• 2004-2008
CERTIFICATES
• Dribbble ‘User Interface Design 101’
• 2023